The French Revolution And The Reign Of Terror - 2165 Words

Throughout History the Age of Enlightenment refers to the age of where people brought up new ideas, and thinking. In that period of time, they was philosopher, politician and intellectual. So people adapting to the idea lead up to the French revolution. During the Enlightenment they was a reinforcement on the political conflict between the monarchy and the nobility. The nobility are the people who belonged to the noble family, and the monarchy are people in the throne (King and Queen). Therefore the conflict between the head of the monarch and the nobility was about taxation. The French government was in a deep debt after fighting a war with the American, their king Louis the XVI forced the noble and the clergy to pay tax in order for them to pay their dept. As a result the nobility revolted. During the French revolution political, social and economic conflict is the events leading up to overthrow the king Louis the XVI and Marie-Antoinette which mark the reign of terror. First of a ll I will talk about the French revolution political, social and economic cause, then I will talk about the role of the Enlightenment then finally I will talk about the reign of terror how everything how everything ended. The French revolution which is also referred to as the Revolution of 1789 was a period characterized by both social and political upheaval that span close to a decade in France. It was during this period that the country’s political landscape was redesigned and it involvedShow MoreRelatedFrench Revolution- Reign of Terror1140 Words   |  5 PagesAND ACHIEVEMENTS OF THE MAIN REVOLUNTIONARY GROUPS DURING THE REIGN OF TERROR 1793-1794. The period of the Reign of Terror, September 1793- July 1794, resulted in significant political and social changes in France. The National Convention and Committee of Public Safety declared the law of suspects, ‘terror’ measures as acceptable and a necessary means for the government. The purpose was to eradicate France of enemies of the revolution and to protect the country from foreign invaders. Over the courseRead MoreThe French Revolution : The Reign Of Terror And The Thermidorian Reaction1744 Words   |  7 Pagesâ€Å"The French Revolution: The Reign of Terror and the Thermidorian Reaction: 1792–1795† The French Revolution is an event that impacted Europe forever. There was a great amount of debt that the French treasury owed in the 1700s, so King Louis XVI established the Estates-General in 1789, in order to find a tax solution. The Estates-General was an assembly of three estates that consisted of: The clergy, the nobility, and the general French public. The general French public was the largest comparedRead MoreThe Reign of Terror: Was it Justified?651 Words   |  3 Pagesextended to them, the Terror grows becoming more and more gruesome. The French revolution began in late 1789 to obtain the rights that every citizen in born with. The motto of the French was liberty, equality, or death and the price to be paid for the civil liberties was blood. The revolutionary leader Robespierre and journalist Marat explained the more blood the better so that was what raged the people and started the Reign of Terror. Were the values expressed by the French Revolution necessary thoughRead MoreTerror Dominates Our Perceptions Of The French Revolution1132 Words   |  5 PagesTerror dominates our perceptions of the french Revolution. Terror was a brief but deadly period where Robespierre, the Committee of Public Safety and the Revolutionary Tribunals, condemned thousands of people to die on the guillotine. The Reign of Terror was not driven by one man, one body,or one policy; It was shape by different forces and factors. The Reign of Terror was certainly the most violent period of the French Revolution. Between the years of 1793 and 1794 more than 50,000 people wereRead MoreEssay on Use of Terror in the French Revolution 1108 Words   |  5 Pagesgoal of completely reconstructing France, Robespierre unleashed a campaign of terror. Terror was used to enforce his revolutionary ideas, but the radicalization eventually lead to the downfall of Maximilian Robespierre and the Committee of Public Safety. Maximillian Robespierre and the Committee of Public Safety used excessive terror to enforce new revolutionary changes during the French Revolution. After the old French government was overthrown, Maximillian Robespierre took control of France inRead MoreRobespierre and the Reign of Terror1544 Words   |  7 Pagesevent of the Reign of Terror.[Footnote] Throughout the French revolution, specifically the eleven month, 1793-1794 Reign of Terror, revolutionary leaders, such as Maximilien Robespierre believed in enforcing fear to resolve the instability of France. â€Å"Terror is nothing else than swift, severe, indomitable justice; it flows, then, from virtue†-Maximilien Robespierre.[Footnote] This period in history signified great atrocities of massacres, and a time where fear was evoked within every French civilianRead MoreThe French Revolution Of France1365 Words   |  6 PagesModern historians frequently write that the French Revolution was designed to destroy the Old Reg ime of France. Though the French Revolution did destroy this regime, its leaders’ ultimate goal was to obliterate the Catholic Church in France and the faithful within it. Before the beginning of the revolution, France had the most widespread culture in the entire world. From its fine arts, stylishness, clothing, and language, everything that was popular in France was also prevalent all over the worldRead MoreThe War Of The French Revolution899 Words   |  4 Pageswho is right-only who is left.† A bloodshed event in modern European History, the French Revolution began in 1789 and ended in the late 1790s with the ascent of Napoleon Bonaparte. During this period, French citizens razed and redesigned their country’s political landscape, uprooting centuries-old institutions such as absolute monarchy and the feudal system. Like the American Revolution before it, the French Revolution was influenced by enlightenment ideas, particularly the concepts of popular sovereigntyRead MoreCauses Of The French Revolution896 Words   |  4 Pagesyears, the French Revolution went from women marching to Versailles and demanding bread, to the institution of the Reign of Terror, which killed close to 250,000 people. The late 18th century was a dramatic time of French, political transformation which originally strived to implement equality throughout the nation. The Declaration of the Rights of Man and of the Citizen reflected the ideas of the Enlightenment and presented the idea of equality and liberty. In theory, the French Revolution of 1789Read MoreRevolution: the Cost of Frances Liberty863 Words   |  4 Pagesthe French Revolution of 1789. This period is often characterized as needlessly violent, as gruesome events such as the Reign of Terror took place, in addition to many executions and riots. Despite the excessive bloodshed that dominated the era, the French Revolution’s violence was not in vain, for the legacy of the revolution has ign ited scores of independence movements in its wake and inspired new ideologies that continue to shape the modern world. To resolve the chaos that the revolution provoked

Symptoms And Treatment Of Alzheimer s Disease And Dementia

In general, each neuron releases a single type of neurotransmitter. Neurons that release the neurotransmitter acetylcholine are called cholinergic neurons and degeneration of cholinergic neurons in the brain are associated with Alzheimer’s (Sherwood). Drugs classified as short-term cholinesterase inhibitors are used to treat Alzheimer’s because the drugs prolong the effect of acetylcholine. There are special cells called microglia that are associated with Alzheimer’s disease as well. Microglia are immune defense cells in the CNS (central nervous system) or brain and spinal cord. The remove foreign and degenerate material in the CNS. Overactive microglia appear to be involved in a variety of inflammation-related disorders like Alzheimer’s (Sherwood). Inflammation is triggered by the body’s immune system and is a factor that plays in the progression of the disease (Alzheimer’s Disease Dementia). Alzheimer’s causes nerve cell death and t issue loss throughout the brain. This causes the brain to shrink dramatically and affects almost all of its functions (Alzheimer’s Disease Dementia). There is a loss of connections among brain cells responsible for memory, learning, and communication. The main portion of the brain called the cerebral cortex shrivels up. This part of the brain is involved with thinking, planning, and remembering which makes sense since patients with the disease show symptoms involved with these actions. The hippocampus is another are of the cortex that worksShow MoreRelatedAlzheimer s Disease : Symptoms And Treatment Of Dementia1482 Words   |  6 Pagesolder will be suffering from Alzheimer’s disease. There is other subsets of dementia, Alzheimer’s disease being one of the most well known. With the skyrocketing increase of individuals suffering from dementia will come the need for more intervention and prevention projects to help the number of individuals suffering from all fo rms of dementia. Even though there is an umbrella of different forms of dementia, dementia it self is a term used to describe a disease that is chronic, progressive, and terminalRead MoreAlzheimer s Disease : The Most Common Form Of Dementia1427 Words   |  6 PagesDementia, known as one of the world s current pandemics, is estimated to be the fourth most common cause of death in the developed country, second only to cardiovascular, cerebrovascular diseases and cancer. With the aging population, dementia has gradually become a serious threat to the health of the elderly people in Australia. Alzheimer s disease is the most common form of dementia. Alzheimer s disease usually occurs in a primary degenerative encephalopathy in senile and pre senior periodRead MoreThe Common Types Of Dementia1013 Words   |  5 PagesDementia can be defined as a decline in mental ability severe enough to interfere with daily life (alz.org). More than often, individuals affected by dementia are over the age of 65. In the United States, there are more than three million cases of dementia each year. According to World Health Organization, the number of people living with dementia is currently estimated at 47.5 million worldwide and is expected to increase to 75.6 million by 2030 (World Health Organization 2015). Dementia is causedRead MoreAmerica s Elder Population Is Living Longer936 Words   |  4 PagesAmerica s elder population is living longer. Current data trends show that 46.2 million people living in America are age 65 and older (Millennials Outnumber Baby Boomers ,2015). Research sh ows the life expectancy of the average American woman is 81.2 years of age. Although advancements in medicine continue to evolve there remains one condition which impedes the quality of life for this growing population. Dementia, an Alzheimer s related condition which hinders the quality of life for 3.2 millionRead MoreThe Disease Of Alzheimer s Disease1421 Words   |  6 Pagesengulfed by a mysterious disease. The neurons being cut off and destroyed by two abnormal structures. First memory is affected gradually getting worse. Then one is unable to think properly, reason, and lacks of self control. Gaps are formed in the brain s ventricles, due to the amount of dead tissue. In the end, it will lead to death. All of this may sound like something from a science fiction movie but infact its very real. These are all known possible symptoms of a common disease that affects aboutRead MoreIs Dementia A Progressive Brain Dysfunction?1016 Words   |  5 Pagesdiagnosed with dementia, one must suffer a decline in mental ability severe enough to interfere with daily life. While symptoms of dementia can vary greatly, the most common indicators are memory issues, communication and language impairment, and the loss of ability to focus and pay attention. Symptoms of dementia often tend to start out slowly and then gradually progress over time. Most of the types of dementia continue to worsen and are usually irreversible. Observable dementia signs may include:Read More Factors, Symptoms and Treatment of Alzheimers Disease Essay943 Words   |  4 PagesAlzheimer Disease 1 Alzheimer Disease Introduction This research paper will examine factors, signs of symptoms, treatment, when to visit a doctor and how to care for a love one with Alzheimer disease. In the early stages of the disease, scientists have estimated that 500,000 people in their 30’s, 40’s and 50’s that have Alzheimer disease or a related dementiaRead MoreDementia Is The Only Cause Death That Does Not Have A Cure972 Words   |  4 PagesDementia is the only cause of death that does not have a cure and cannot be prevented. It is the loss of mental functions such as thinking, memory, and reasoning that is severe enough to interfere with a person s daily functioning. Dementia is not the name of a specific disease itself, but rather a group of symptoms that are caused by various diseases or conditions. This is referred to as an umbrella term, a phrase that covers a broad interval or set of functions or items that all fall under a singleRead MoreAlzheimer s And Alzheimer Dementia991 Words   |  4 PagesAlzeheimer s include Alzheimer dementia (AD), Alzheimer dementiia, syndrome, and sclerosis. The name of the disease was chosen after Dr. Aloysius Alzheimer was credited with discovering the first case of presenile dementia. This would later be called Alzheimer s disease in honor of Dr. Alzheimer s discovery. In the year of 1901, Dr. Alzheimer was studying a 51-year-old patient named Auguste Deter. The patient was suffering from strage behavioral patterns of symptoms. One of the symptoms includedRead MoreNew Research On Alzheimer s Disease1405 Words   |  6 Pagesin Alzheimer’s Disease Alzheimer’s disease is an irreversible, progressive brain disorder that slowly destroys memory and thinking skills, and eventually the ability to carry out the simplest tasks. To date, it is officially ranked as the sixth leading cause of death in the United States; however, recent estimates indicate that the disorder may actually rank third, just behind heart disease and cancer, as a cause of death for older people. Alzheimer’s, also known as senile dementia, is predominantly

Toronto Canada Sociological Perspectives †Myassignmenthelp.Com

Question: Discuss About the Toronto Canada Sociological Perspectives? Answer: Introduction This analysis shall make use of the story titled Toronto still child poverty capital of Canada, Warnes report. The news article was authored by Solomon Israel and published in the CBC News on 14 November 2016 (Israel, 2016). The story captured a report that was released earlier that week by not for profit local organizations that highlighted how the city was divided and the levels of the divide in terms of youth poverty. To put this into perspective, the report says that in some communities, child poverty is as low as 4% while there are more than three neighborhoods in the city where the poverty rates get as high as 50% and higher. Indeed, Regent Park has child poverty rate of 58.1% (Israel, 2016). This article does stipulate the effects this deprivation has on the children. The paper suggests that scarcity affects the capacity of the kids in Toronto to access significant programs like early learning, sports, arts, and childcare. It further argues that children from these poor homes are disadvantaged in class as a result of physical and emotional challenges. Another area that the write-up seeks to speak to is the connection between poverty and housing and food insecurity. The report claims that poor housing is a cause of stress in families and plays a role in the development of children and their well-being (Israel, 2016). In this essay, the sociological concepts relating to child poverty and development as well as homelessness will be discussed. To help formulate the paper, a symbolic interactionism approach will be applied. Analysis From the onset, the article brings out various social issues that face young children and families in the city of Toronto. The issues that affect child development, the socializations and the interactions between low incomes and the divisions in society come out clearly (Macionis, Jansson Benoit, 2012). Renowned philosophers George Simmel, George Herbert Mead and Charles Cooley and Jean Piaget were instrumental in developing the theory of symbolic interactionism. This perspective proposes that the definitions and meanings created through interactions are critical in influencing human behavior (Macionis, Jansson Benoit, 2012). This perspective further suggests that our identity is hugely shaped by the social interactions (Rock, 2016). The sense of self-concept is developed through observing the interactions of others with us or how they label us. This was captured by Cooleys idea of looking-glass self. There is a common view that society makes people human. However, the social interactions, language, and human interactions are crucial in defining a human being. Piagets opinion about self-development was based on the developmental stages the children go through to have the ability to think categorically. He called this the sensorimotor stage which occurs from inception to the second year of growth. The second stage, the preoperational phase begins from the second year to around the seventh year and the third stage being the concrete operational level which starts from age 7 to age 12 (Pearson, 2013). These socializations are necessary to understand how the children develop during the various stages, besides giving a hint to how the environment can influence the socializations and hence the self- the concept of the kids born in these conditions (Pearson, 2013). George Mead adds some critical aspects to the theory of self-concept by including play, sports, and arts that are essential to the improvement of self. Playing allows the children to appreciate each other and enhance their perception of each other (Macionis, Jansson Benoit, 2012). Mead came up with the fact that children are primarily able to capture the function of the significant others, during which period the self is nurtured (Denzin, 1975). The kids come up with the considerations and the anticipations of the other children or human beings and by extrapolation the qualities of the entire group. Mead talked about the beliefs and the anticipation by people. Besides, Mead submitted that the growth of the self is considered to be categorical in the distinction of I and Me factions (Spencer, 2013). These are complex factors in the development of the self; however, they are different. The I was considered to be the part that is a subjective, active and impulsive action of the person. The last component, the me on the other hand, is deemed to be the attitudes that are analyzed from the associations with the other human beings (Pearson, 2013). Another opinion is that it is not just the self; the mind is also a faction of the social result. It is not plausible of thinking without t he signs, and this is the nature of the community that accords the symbols by instigating the language (Pearson, 2013). So it is worth noting that the issues of poverty in the city will have a negative impact on the development of the concept of self because the normal development will have been interrupted. Another critical social issue that comes to the front in this article is the issue of homelessness. It is not befitting that people have accepted that some level of homelessness is inevitable and be tolerated (Macionis, Jansson Benoit, 2012). It is crucial to note that homelessness and poverty are directly related to the incidence of mental health and issues of drug abuse and addictions. Homelessness is a societal issue that results from the society failing to put adequate systems; funding and the right support are in place to ensure that all people have access to quality housing (Gaetz, Gulliver, Richter, 2014). From the article story, it is evident that most of the people struggling with housing are families that are in the low-income families, whose big share of their salary is taken by housing rent (de Boer, Rothwell, Lee, 2013). Indeed, for most of the homeless people, it is almost impossible to get a job, to have access to mental health care services, and fight against abuse of drugs. These social forces are compounded further by the poor economic conditions, the breakdown of families, and poor mental health services. It is the interactions between these various complex forces that impact the levels of homelessness. In Canada, it is reported it is the failure of systems and societal barriers. The factors thought to be contributing to homelessness reflect an interactive interplay between structural issues, systemic failures individual circumstances. Food security is a crucial social factor that affects families on different scales in Canada. Food security is defined as the right of all people to access safe and nutritious food as well as the right for it to be adequate (Macionis, Jansson Benoit, 2012). Every person has right to be free from hunger. Food insecurity is a social determinant of the health of a population (Raphael, 2016). Evidence has shown clear social patterns of the most vulnerable populations in Canada. Survey data has identified people in the low-income class as being at the highest risk. It has also been established that besides Aboriginal Canadians, households that rely on social assistance, families headed by single mothers and those that rent as opposed to owning a home are among the people with the highest risk. Some significant studies have been performed to investigate the relationship food insecurity and social determinants including neighborhood factors and social capital. It is thought that the value obtained from social networks and connections as well as the proximity to community food programs and food stores play a role in the state of food security for the vulnerable populations (Tarasuk, Mitchell Dachner, 2014). However, it is yet to be determined the exact impact of these factors on the state of food insecurity among the populations. What cannot be disputed is the fact that food insecurity is a crucial determinant of the development of a child (Tarasuk, et al., 2014). Indeed, the statistics, as mentioned in the news article, show that children are overrepresented in those that rely on Toronto food banks. Again, the causes of food insecurity are a result of the interplay of intricate factors that have a societal perspective. The increasing food costs, the high levels of unemployment, and the low incomes are just some of the predictors of food insecurity (Israel, 2016). These must be checked so that we do not continue to divide the society. Conclusion Social concepts like socializations, rights, and social class can help make a certain topic to be understood in addition to giving it an intelligent perspective. From the write-up, it is evident that beyond what is explained in the news article, there are wide-ranging social issues that need to be tackled by both the social system and the political system. Poverty among children in the Toronto neighborhoods is a result of interplaying and interactive social issues that need sophisticated social interventions. The effects of deprivation have been clearly discussed in the socializations category where we have seen how the development of the self can be affected by the environmental factors of the neighborhood where the children grow. Without addressing these issues, we can be sure that we, as Canadians, are just sitting on a time bomb. If it is not increasing in anti-social behavior like crime, drug, and substance abuse, it is the breakdown of families and increases in people with mental health issues, which is not only harmful to the neighborhood but also expensive to the government. I believe that these social issues need to be addressed by a responsive government to ensure that they do not get out of hand. References Briggs, A., Lee, C., Stapleton, J. (2016). The Cost of Poverty in Toronto. de Boer, K., Rothwell, D. W., Lee, C. (2013). Child and family poverty in Canada: Implications for child welfare research. Canadian Child Welfare Research Portal Information Sheet, 123. Denzin, N. K. (1975). The genesis of self in early childhood. The Sociological Quarterly, 291-314. Gaetz, S., Gulliver, T., Richter, T. (2014). The state of homelessness in Canada 2014. Canadian Homelessness Research Network. Israel, S. (2016). Toronto Still Child Poverty Capital of Canada, Warns Report. CBCnews. Macionis, J.J., Jansson, M. Benoit, C.M. (2012). Eds. Society Basics Fifth Canadian Edition. Portland: Pearson Education Canada. Pearson. (2013). Chapter Three: Socialization. Pearson Education. Raphael, D. (2016). Social Determinants of Health: Key Issues And Themes. Social Determinants of Health: Canadian Perspectives, 1. Rock, P. (2016). Making of symbolic interactionism. Springer. Spencer, M. B. (2013). Cultural cognition and social cognition as identity correlates of Black children's personal-social development. Beginnings: The Art and Science of Planning Psychotherapy, 215. Tarasuk, V., Mitchell, A., Dachner, N. (2014). Household food insecurity in Canada, 2012. Research to Identify Policy Options to Reduce Food Insecurity (PROOF). Toronto.

Applied Business Research Report

Question: Research report on "Effective ways to control aggressive behaviour in psychiatric settings". Answer: 1. Introduction Several academicians have established the implication of faithfulness in the service industries and at the same time, it has probable impact on the overall expansion of the suitable competitive border too for the service firms. However, it can be stated that this might be accredited to the exceptional character of services, augmented enslavement on the technologies and superior consumer participation in the entire delivery of services. A base of the trustworthy consumers can perform marvel in terms of the financial rewards and the original commerce projections as captivating a new customer can charge as much as 6 times more than the charge of keeping an old one. Therefore, it can be stated that the customer loyalty clearly brings several momentous benefits to the existing business and calls for a deeper exploration into the features that act as its inventor and make a payment in its augmentation. Baumann, Elliott and Burton (2012) have stated that customer loyalty is convoluted and d ynamic as well as changing with the course of time. Benoit and Van den Poel (2012) have mentioned in his research work that why customer satisfaction as well as customer loyalty is so important and the answer of this question in one word is revenue. It can be seen that the satisfied customers spend huge amount of money, refer more number of the new consumers and support the trade longer than the discontented consumers. Therefore, it can be stated that this all leads to more profits for the trades that can maintain their customers well contented. However, it can b e easily stated that the companies striving to maximize the amount of returns must critically believe investing in a consumer contentment and the faithfulness research curriculum. It can be stated that the rationale of this particular research document is to talk about the importance of consumer faithfulness and its consequence in the contemporary commerce ground throughout a wide-ranging examination literature. Furthermore, it seeks to discover a variety of things that serve as previous circumstances towards consumer loyalty development procedure. In order to understand the importance of customer loyalty on the business performance, Muthoot finance has been selected and the entire research work would try to shed light on these aspects from several perspectives. Therefore, it can be stated this specific research work has tried to represent the importance of customer relationship management as well as customer loyalty for Muthoot finance that wishes to be successful enough and gain enough competitive market in the existing market (Chen, 2012). It can be stated that a new emphasis has been shed on customer relationship management, as this concept has been gradually wide spreading with time in several operating market. Muthoot finance is the principal gold backing corporation in India in provisos of loan selection and the corporation is a Systematically significant Non-Deposit captivating NBFC (muthootfinance.com, 2016). From the company profile it can be seen that Muthoot finance give Indias best gold loans and thus the organization believes that focusing on customer loyalty is one of the major parts to take care of. However, besides gold loan, they provide the facilities of money transfer, foreign exchange, housing finance, insurance as well as travel jango (muthootfinance.com, 2016). Therefore, this specific research work would try to analyze the importance of customer loyalty in Muthoot finance from some different perspectives through an information-rich literature review. 2. Literature Review 2.1 Customer dependability As mentioned by Coelho and Henseler (2012), customer faithfulness is the enthusiasm of the consumers to acquire the manufactured goods from the specific organization and maintain buying the alike from the same brand name for a longer time epoch. However, customer trustworthiness can be also termed as the unremitting buying for a particular brand and at the same time signifying other people to do the similar. Associations are at the present concentrating more on preserving soaring amount of trustworthy consumers that more clients can be recommended through them to patch up a long run business with the product name. Evanschitzky et al. (2012) have mentioned that organisations must follow some exceptional characteristics that can be competent enough in keeping the consumers trading commodities from the brand name devoid of favouring any contestant brand. Preceding studies on consumer allegiance have stated the consumer allegiance into two noteworthy fractions, customer performance and customer approach where both the parts are interrelated to each other. Customer loyalty may be rational or touching factor depending on the node of transaction and base of customer retention. The characteristics of commodities and services are the rational factor whereas the emotional factors are unswervingly connected to the discernment of purchaser towards the association (Jahanshani et al., 2014). 2.2 Factors upsetting consumer trustworthiness Some of the preceding research works have experienced the constraints that influence the purchaser faithfulness and preservation counting the services. These issues can be connected with the consumer faithfulness and withholding as follows: 2.2.1 Service superiority Johnson et al. (2012) have stated that service quality has been gradually becoming one of the major issues of the business that focus on the services as well as the communication procedures. This presently enables the electronic media for communicating with the components outside the business. It can be stated that this sheds importance on gathering of necessary information. Processing several online as well as offline transactions along with the data interchanges procedure among the buyers and the sellers in regards to address space and time consumption. Service excellence from the standpoint of online method can be classified as the degree to which online subsistence of the organization offers competent buying, acquiring and conveying facilities of goods and services in such a method that consumers might be extremely contented with administration (Jyh-Fu Jeng et al., 2012). 2.2.2 Perceived price The professed cost of the consumers refers to the dissimilarity between the settlements of the products that the consumers gain and the price of the products and the services. In that scenario, price and the profit examination plays one of the vital roles in rewarding the needs of the consumers, as the customers are highly concerned in taking happiness in superior reimbursement from the services bearing fewer prices in trading the products and the services. The profits are categorised into four fractions named, manufactured goods advantage, service advantage, individual assistance and image advantage where equivalent four costs are monetary cost, psyche cost, time cost and energy cost. Conveying improved worth to the consumers is an indispensable division of the business approach that facilitates the organization attainment competitive improvement, in order to deal with long term sustainability of the commerce, evaluated to its contestants (Khan, 2012). 2.2.3 Trust As demonstrated by Komunda and Osarenkhoe (2012) in their research work, it can be seen that trust is a clear set of believes that drive the customers towards purchasing a product pr consuming the service from a particular organization. Trust can be defined as the as the self-confidence of the consumers that they experience for the organization making sure the benefits required. However, it can be stated that belief is one of the main significant expression in commerce, especially in online trade operations. Here, truthfulness and generosity works essential position in keeping approval stage at the stage the consumers are enthusiastic to believe (Kwon Kim, 2012). 2.2.4 Reputation Martnez and del Bosque (2013) have stated reputation as the inference of uniformity in case of presentation for the long time epoch. Therefore, it can be stated that standing is created from the consisted superiority administration as well innovation amalgamation depending on the time era and the modification in the socio-economic stage. Therefore, it can be stated that the standing of the organizations required to be understood by the consumers not only based on the online survival, but also the complete organization along with its bodily attendance (Pan et al., 2012). 2.3 Strategies used to maintain customer loyalty As per Prentice (2013), widespread literature proposes that both the marketplace share and the consumer approval leads towards productivity, however, this is not certain that the market share and the customer satisfaction have an affirmative association. Therefore, in this part, some of the significant strategies have been introduced here in details to gain in-depth knowledge of the research topic. 2.4 Business strategies It can be stated that companys association to their consumers is alienated into two separate commerce approaches namely offensive and defensive. Offensive policy deals with magnetizing the new consumers and the defensive strategy try to keep the previously existing consumers. Therefore, it can be stated that in order to focus on customer loyalty, Muthoot Finance is required to attract both the new customers along with the existing customers (Scherer, Wnderlich von Wangenheim, 2015). Figure 1: Offensive and Defensive Business Strategies (Source: Scherer, Wnderlich von Wangenheim, 2015) 2.4.1 Decision-making stages Siu et al. (2013) have stated that there exist three phases within customer decision making procedure. In this case, the first phase is defining the brand alternatives, the second phase is reviewing the existing relevant information and the final stage is applying a decision rule. It is regardless to mention that the choices as well as preferences of the customers vary from one product to another product, from one organization to another organization and so on. Therefore, the entire decision making process depends on the preferences of the consumers and the companies are required to provide the customers the best buying experience, so that they become loyal to one particular organization (Tanford, Raab Kim, 2012). Figure 2: The sequential Multistage Process Model (Source: Toufaily, Ricard Perrien, 2013) 2.4.2 Structuring and sustaining advantageous consumer faithfulness As per Wang and Wu (2012), the major purpose of each organization is productivity and one significant technique for achieving this for an organization is to increase as well as uphold trustworthy consumers. It can be stated that if a corporation spends resources for building consumer trustworthiness without concentrating on productivity, it might lead towards failure in the long run. Therefore, to gain customer loyalty, the organizations are required to focus on both behavioral and attitudinal loyalty of the consumers. However, it can be stated that customer loyalty becomes highly significant to the business of the corporation at times it results in the purchasing behaviour. This following replica can be clarified through major three fundamental objectives like building behavioral loyalty, cultivating attitudinal loyalty and linking loyalty to profitability (Toufaily, Ricard Perrien, 2013). Figure 3: Structuring and sustaining consumer trustworthiness (Source: Toufaily, Ricard Perrien, 2013) 2.4.3 Customer allegiance programs The adoption of the customer faithfulness programs in the middle of several companies has significantly augmented over the last couple of years and automatically the consumers have turn out to be the focal point of concentration. It has been seen that the customer loyalty programs offer financial as well as relationship rewards to the consumers with the sole principle of making the customers brand trustworthy (Kwon Kim, 2012). Input Output Membership remuneration Several benefits Data discharge Financial compensation Compulsions Favored consumer management Cost of reimbursements Status, image etc Table 1: Significance of customer loyalty programs 3. Conclusion There exist five specified group of the customers like non-customers, price switchers, the passive loyal, fence sitters and the committed customers. Therefore, most of the organizations target to grab the attention of all these customers through proper delivery of their services. Muthoot Finance try their best to retain their existing customers and at the same time they tend to design their loyalty programs in such a way, so that the customers get attracted enough towards the company. There exist several economic benefits of retaining the customers like it saves on the acquisition of the customers or the replacement costs. Moreover, it promises of base earnings as obtainable consumers are likely to have a minimum spend per period. Apart from that, retaining the existing customers focus on price premiums, as the existing customers generally do not wait for promotion or the reduction of price before making a decision to buy. Muthoot finance believes that customer loyalty benefits the o rganization from several perspectives like this is comparatively less expensive to keep hold of the consumers that to attract the new customers. It generates huge amount of profits, decreases the making costs and helps in spreading positive word of mouth promotion. Therefore, it can be stated that customer loyalty is one of the strongest assets to the organization, as the success and sustainability of the business largely depends on the number of loyal customers. References Baumann, C., Elliott, G., Burton, S. (2012). Modeling customer satisfaction and loyalty: survey data versus data mining.Journal of Services Marketing,26(3), 148-157. Benoit, D. F., Van den Poel, D. (2012). 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